ESTRATÉGIAS E FERRAMENTAS PARA DATA ANALYTICS NO MARKETING DIGITAL: UMA REVISÃO SISTEMÁTICA DA LITERATURA
REGISTRO DOI: 10.69849/revistaft/fa10202502251834 Emerson Lino da Silva1Marcus Vinicius Gomes Pestana2Mônica Ximenes Carneiro da Cunha3 Abstract. The growing volume of data generated by user interactions, advertising platforms, and transactional systems reinforces the need for the effective use of data analytics to extract insights and support strategic decision-making in digital marketing. This article presents a systematic […]
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