Contribution of strategic communication to project management: a case study of Mozambique Telecom (Tmcel), city of Nampula, 2020–2022 period

Abstract

This study investigated strategic communication in project management at Tmcel, in the city of Nampula, focusing on how communication practices influence organizational performance and the achievement of institutional objectives. The research adopts a descriptive and qualitative approach, using the case study as the main method, which will allow for a detailed and contextualized analysis of the organization's reality. Data collection will involve semi-structured interviews with six participants, including the general manager and representatives from five different departments, as well as document analysis of reports, plans, and internal records. This combination of techniques will allow for the cross-referencing of information and provide a comprehensive view of communication processes and their implications for project management. The results indicated whether efficient, structured, and continuous communication, involving periodic meetings, reports, collaborative digital platforms, and formal documentation, directly contributes to team alignment, strategic decision-making, risk minimization, and meeting deadlines and goals. Furthermore, the centralization of information and the use of feedback and monitoring mechanisms reinforce coordination between departments and strengthen the integration between individual goals and corporate objectives. The study showed that investing in structured communication systems and in continuous practices of monitoring and standardizing processes will contribute to improving institutional performance and consolidating a results-oriented organizational culture.